35 flooring contractors ranked by CR ScoreUpdated 0 paid placements in this rankingHow we rank →
Best overall in Merrill: Wisconsin Coating Specialists LLC, CR Score 85/100; 4.7★ from 40 Google reviews.
Best for emergencies (open 24/7): Excelsior Floor Care And More, posts 24/7 hours; ranked #6 of 35.
Most-reviewed: Customer First Carpet Cleaning, 115 Google reviews at 4.9★, the most of 35 ranked; ranked #5.
Rankings can't be bought. Contractors can't pay to change their rank or score. How we rank
35 Merrill flooring contractors are ranked here by CR Score, from 8 published factors. 5 are open 24/7, 23 open Saturdays and 10 open Sundays, based on posted hours. The median Google rating is 5.0★ across 35 rated businesses.
| Rank | Business | CR Score | Google rating | Based in | Hours | Best for |
|---|---|---|---|---|---|---|
| 1 | Wisconsin Coating Specialists LLC | 85 | 4.7★ (40) | Wausau, 13 mi away | — | Overall |
| 2 | Bird’s Eye Wood Flooring LLC | 83 | 5.0★ (36) | Franklin, 20 mi away | Sat · Sun · Evenings | — |
| 3 | Top Quality Flooring | 81 | 5.0★ (14) | Caledonia, 20 mi away | Sat · Sun · Evenings | — |
| 4 | AGP Drywall | 80 | 5.0★ (15) | Merrill | Sat · Sun | — |
| 5 | Customer First Carpet Cleaning | 80 | 4.9★ (115) | Appleton, 20 mi away | Sat · Evenings | Most reviews |
| 6 | Excelsior Floor Care And More | 80 | 5.0★ (8) | Sun Prairie, 20 mi away | 24/7 | Emergencies |
| 7 | Aleman’s Floor Care LLC | 79 | 5.0★ (3) | Sun Prairie, 20 mi away | 24/7 | — |
| 8 | Carpet City Flooring Center Wausau | 79 | 4.7★ (82) | Wausau, 16 mi away | Sat | — |
| 9 | ArmorShield Concrete Coatings | 78 | 5.0★ (26) | Kronenwetter, 13 mi away | — | — |
| 10 | AB Improvements LLC | 78 | 4.9★ (46) | Cedarburg, 20 mi away | Sat · Sun · Evenings | — |
Ordered by CR Score, a 0–100 score from 8 published factors. Paid placement never changes the order.
Ranked #1 because of its Google rating and trade focus: 4.7★ from 40 Google reviews, listed on Google as “Flooring contractor”.
Based on 5 of 8 factors; credentials, recency and availability not yet collected.
Based in Franklin, 20 mi away
Ranked #2 because of its Google rating and trade focus: 5.0★ from 36 Google reviews, listed on Google as “Wood floor refinishing service”.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Caledonia, 20 mi away
Ranked #3 because of its Google rating and trade focus: 5.0★ from 14 Google reviews, listed on Google as “Wood floor refinishing service”.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Merrill
Ranked #4 because of its Google rating and availability: 5.0★ from 15 Google reviews, open 7 days a week.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Appleton, 20 mi away
Ranked #5 because of its Google rating and review volume: 4.9★ from 115 Google reviews, the most Google reviews on this list (115).
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Sun Prairie, 20 mi away
Ranked #6 because of its Google rating and trade focus: 5.0★ from 8 Google reviews, listed on Google as “Floor refinishing service”.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Sun Prairie, 20 mi away
Ranked #7 because of its Google rating and availability: 5.0★ from 3 Google reviews, open 24/7.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Wausau, 16 mi away
Ranked #8 because of its Google rating and review volume: 4.7★ from 82 Google reviews, 82 Google reviews.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Kronenwetter, 13 mi away
Ranked #9 because of its Google rating and trade focus: 5.0★ from 26 Google reviews, listed on Google as “Floor refinishing service”.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Cedarburg, 20 mi away
Ranked #10 because of its Google rating and review volume: 4.9★ from 46 Google reviews, 46 Google reviews.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Manitowoc, 20 mi away
Ranked #11 because of its Google rating and trade focus: 4.7★ from 15 Google reviews, listed on Google as “Flooring contractor”.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Wausau, 15 mi away
Ranked #12 because of its Google rating and availability: 4.9★ from 30 Google reviews, open 7 days a week.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Two Rivers, 20 mi away
Ranked #13 because of its Google rating and trade focus: 5.0★ from 9 Google reviews, listed on Google as “Flooring contractor”.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Kronenwetter, 23 mi away
Ranked #14 because of its Google rating and trade focus: 5.0★ from 5 Google reviews, listed on Google as “Wood floor refinishing service”.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Hartford, 20 mi away
Ranked #15 because of its Google rating and trade focus: 3.7★ from 3 Google reviews, listed on Google as “Flooring contractor”.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Wausau, 11 mi away
Ranked #16 because of its Google rating and trade focus: 5.0★ from 6 Google reviews, listed on Google as “Wood floor refinishing service”.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Cottage Grove, 20 mi away
Ranked #17 because of its Google rating and trade focus: 5.0★ from 5 Google reviews, listed on Google as “Flooring contractor”.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in West Bend, 20 mi away
Ranked #18 because of its Google rating and trade focus: 3.0★ from 4 Google reviews, listed on Google as “Flooring contractor”.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Mukwonago, 20 mi away
Ranked #19 because of its Google rating and availability: 5.0★ from 7 Google reviews, open 24/7.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Milton, 20 mi away
Ranked #20 because of its Google rating and availability: 5.0★ from 3 Google reviews, open 24/7.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Hartland, 20 mi away
Ranked #21 because of its Google rating and trade focus: 5.0★ from 6 Google reviews, listed on Google as “Flooring contractor”.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Corrales, 18 mi away
Ranked #22 because of its Google rating and review volume: 5.0★ from 13 Google reviews, 13 Google reviews.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Chippewa Falls, 22 mi away
Ranked #23 because of its Google rating and availability: 4.5★ from 11 Google reviews, open 24/7.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Wausau, 15 mi away
Ranked #24 because of its Google rating and review volume: 4.7★ from 54 Google reviews, 54 Google reviews.
Based on 6 of 8 factors; credentials and recency not yet collected.
Based in Rothschild, 22 mi away
Ranked #25 because of its Google rating and review volume: 4.8★ from 36 Google reviews, 36 Google reviews.
Based on 6 of 8 factors; credentials and recency not yet collected.
#1 to #25 are shown in full above. Here are #26 to #35, in CR Score order; each links to its profile.
| Rank | Business | CR Score | Google rating | Distance |
|---|---|---|---|---|
| 26 | K&B Custom Floors | 71 | 5.0★ (5) | 20 mi |
| 27 | Scottie's Interiors | 70 | 4.8★ (11) | 15 mi |
| 28 | Jack of All Services | 70 | 2.7★ (6) | 16 mi |
| 29 | Quality Carpet Installation | 70 | 5.0★ (5) | 20 mi |
| 30 | Wisconsin Epoxy Solutions LLC | 70 | 5.0★ (3) | 20 mi |
| 31 | COUSINS INSULATION & FLOORING LLC | 68 | 4.2★ (5) | 20 mi |
| 32 | Blum's Hardwood Floors | 67 | 4.1★ (10) | 20 mi |
| 33 | Build A Dream | 66 | 5.0★ (3) | 20 mi |
| 34 | Lyle Construction, LLC | 61 | 4.0★ (4) | 20 mi |
| 35 | Royalty Janitorial Inc | 60 | 2.7★ (3) | 20 mi |
20 more flooring contractors within 25 mi that we can't rank yet: too few reviews, or a trade we couldn't confirm. Listed A to Z.
| Business | Google rating | Distance |
|---|---|---|
| Epoxy Floors & More LLC | 5.0★ (1) | 20 mi |
| Floormack Hardwood Flooring | 5.0★ (2) | 20 mi |
| Fusion Floors | 5.0★ (1) | 20 mi |
| Hardwood Specialist and Craftsman | 5.0★ (2) | 20 mi |
| I FIX YOUR SHIT - Handyman Services | 5.0★ (14) | In Merrill |
| Mavo Systems Wisconsin, LLC | 5.0★ (2) | 16 mi |
| Mercy Deck and Frame | 5.0★ (1) | 20 mi |
| Merrill Sheet Metal Works Inc. | 4.7★ (76) | In Merrill |
| MidNorth Epoxy Flooring | 5.0★ (2) | 20 mi |
| PAUL'S CONTRACTING SERVICE | 4.8★ (4) | In Merrill |
| Romsos Custom Homes LLC | 5.0★ (1) | 20 mi |
| Ryan Ott Development And Construction | 5.0★ (1) | In Merrill |
| S & S Construction Wausau LLC | 5.0★ (1) | 7 mi |
| Safefloor Wisconsin | 5.0★ (1) | 20 mi |
| Services Unlimited of WI. LLC | 5.0★ (1) | 20 mi |
| Specialized Maintenance Service LLC | 5.0★ (1) | 20 mi |
| Surroundings By Sweetland | 5.0★ (1) | 20 mi |
| Valera Home Remodeling LLC | In Merrill | |
| Veterans Contracting of Wisconsin | 5.0★ (2) | 20 mi |
| XLNC General Contracting | 5.0★ (1) | 20 mi |
National price ranges in USD, not adjusted for Merrill. Each row names its basis and the month we checked it.
| Job | Low | Typical | High | Basis | Checked |
|---|---|---|---|---|---|
| Hardwood floor installation | $2,469 | $4,723 | $7,034 | Per project: typical range of customer-reported jobs (about $6 to $25 per sq ft installed). US national range | October 2026 |
We scored 35 Merrill flooring contractors on 8 factors, weighted as shown. A business is ranked when its trade is confirmed and it has 3 or more Google reviews or a claimed profile. Unknown factors are left out of the score, not counted as zero. Scores last refreshed October 22, 2026.
Paid placement never changes a rank or score. Featured businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.
| Factor | Weight | Computed from | In Merrill data |
|---|---|---|---|
| Reputation | 35% | Bayesian-adjusted Google star rating | Measured |
| Credentials | 15% | Active state license 0.6, bond 0.2, workers’ comp 0.2 | Not yet collected |
| Review volume | 10% | log10(reviews + 1) against the list maximum | Measured |
| Recency | 10% | Share of reviews from the last 12 months | Not yet collected |
| Availability | 10% | Weekly open hours, Saturday, Sunday, 24/7 or same-day | Measured |
| Trade focus | 10% | Google main category 1.0, business name 0.7, additional category 0.5 | Measured |
| Proximity | 5% | 1.0 when based in the city, falling to 0 at the trade’s radius | Measured |
| Completeness | 5% | Website, photos, description, hours, claimed profile (0.2 each) | Measured |